How to Start and Earn from an Educational Explainers Channel on YouTube (Step-by-Step)
In today’s world, education is one of the most powerful tools for success. Whether it’s learning new skills, solving problems, or gaining knowledge about a specific subject, people are constantly looking for ways to educate themselves online. If you enjoy breaking down complex concepts into simple, easy-to-understand explanations, then creating an educational explainer channel on YouTube might be the perfect opportunity for you.
Not only is education a growing niche, but it also offers great opportunities for earning through ads, affiliate marketing, sponsorships, and more.
In this article, we’ll walk through a step-by-step guide on how to build a successful educational explainer channel and start earning from it!
🎯 Why Start an Educational Explainers Channel?
The Benefits:
- High Demand: Education is always in demand, especially with the rise of online learning.
- Evergreen Content: Educational videos have a longer shelf-life and can continue to bring in views over time.
- Multiple Income Streams: You can monetize your channel with ads, affiliate links, sponsored content, and even premium courses.
- Wide Reach: You can target a wide range of audiences, from school students to professionals.
🏁 Step 1: Choose Your Niche
One of the most important aspects of starting an educational explainer channel is choosing a niche. Your niche will determine your target audience and the type of content you’ll create.
Here are a few ideas for educational explainer niches:
- Academic Subjects: Math, Science, History, Geography, etc.
- Tech Tutorials: Explaining software, coding, and technology.
- Skill Development: Teaching skills like digital marketing, graphic design, etc.
- Life Skills: Personal finance, communication, leadership, etc.
- Health & Wellness: Explaining mental health, fitness, nutrition, etc.
- Language Learning: Teaching new languages.
Tip: Choose a niche that you’re passionate about and have some level of expertise in. This will make the process easier and more enjoyable.
🛠️ Step 2: Gather the Right Tools
To create high-quality educational explainer videos, you’ll need some basic tools to get started.
Essential Equipment:
- Microphone: Clear audio is crucial for explainers. Invest in a quality microphone (e.g., Blue Yeti or Audio-Technica).
- Screen Recording Software: If you’re explaining something on a computer, tools like OBS Studio or Camtasia are great for screen recording.
- Video Editing Software: Software like Filmora, Adobe Premiere Pro, or Final Cut Pro will help you edit your videos and make them more professional.
- Presentation Tools: Use PowerPoint, Google Slides, or Canva to create visual aids that will support your explanations.
Additional Tools for Animation:
- Vyond or Animaker: These are great for creating animated explainer videos.
- Doodly: If you want to make whiteboard animation explainer videos, this tool is perfect.
Tip: Start simple with basic tools and gradually improve as you grow.
🎥 Step 3: Plan Your Content
Before you start recording, it’s important to plan your content. Educational explainer videos need to be clear, concise, and easy to follow.
Content Planning Steps:
- Choose a Topic: Pick a topic that fits your niche and is of interest to your audience. For example, if you’re in the tech niche, you might explain “How to Use Google Sheets for Budgeting.”
- Research: Make sure you gather accurate and relevant information. Your audience depends on you to provide the correct details.
- Script: Write a script or outline of what you’re going to say. This helps keep you on track and ensures you don’t miss important points.
- Engagement: Think about ways to keep your audience engaged. Use questions, quizzes, or examples to make the content interactive.
Tip: Keep your videos short and to the point. Most successful educational channels keep their videos between 6-12 minutes.
📊 Step 4: Record Your Explainer Video
Now that you’ve planned your content, it’s time to record. Here are some tips for creating engaging and effective educational explainer videos:
Recording Tips:
- Clear Audio: Ensure your voice is clear and your microphone is of good quality. Avoid background noise.
- Visuals: Use relevant images, graphs, and text to help explain the topic visually.
- Pacing: Speak slowly and clearly. Make sure you explain complex topics step by step.
- Call-to-Action: Don’t forget to ask your viewers to like, subscribe, and comment.
If you’re explaining something technical, using screen recordings or animations will make it easier for your audience to follow.
🎨 Step 5: Edit Your Video
Once your recording is done, it’s time to edit. Good editing helps to maintain the attention of your audience and makes the video flow better.
Editing Tips:
- Cut Out Mistakes: If you made a mistake or misspoke, remove it.
- Add Text and Visuals: Add relevant text overlays and diagrams to emphasize important points.
- Smooth Transitions: Use smooth transitions between topics to keep the video fluid.
- Background Music: Light background music can help keep the video engaging without distracting from the main content.
- Keep It Concise: Trim any unnecessary parts and make sure your video is concise.
✍️ Step 6: Optimize Your Video for YouTube
Optimizing your video is key to making sure it reaches your target audience.
Optimization Tips:
- Title: Include keywords in your title that people will likely search for (e.g., “How to Solve Algebraic Equations | Simple Math Tutorial”).
- Description: Write a clear, concise description of what the video is about. Use relevant keywords.
- Tags: Use tags that are related to your video content, such as “math tutorial,” “educational videos,” etc.
- Thumbnail: Create an attractive thumbnail that stands out. Use bright colors, bold text, and relevant images.
Tip: Always include a call-to-action in your video and description, such as asking viewers to subscribe or check out your other content.
💰 Step 7: Monetization Strategies
Now that you have your channel up and running, it’s time to start earning.
Ways to Monetize:
- YouTube AdSense: Once you reach 1,000 subscribers and 4,000 watch hours, you can apply for YouTube’s Partner Program and start earning from ads.
- Affiliate Marketing: Promote tools, courses, or resources related to your niche and earn commissions. For example, you can promote educational tools like Skillshare or Udemy.
- Sponsored Content: Companies might reach out to you to create educational content around their products or services.
- Merchandise: Once you have a loyal following, you can sell merchandise like branded T-shirts, notebooks, or educational resources.
- Paid Memberships: Offer premium content to subscribers for a monthly fee.
📈 Step 8: Grow Your Channel
Tips for Growth:
- Engage with your Audience: Reply to comments and ask your audience what topics they’d like you to cover next.
- Collaborate with Other Educators: Work with other YouTubers or influencers in your niche to reach a wider audience.
- Use Social Media: Promote your videos on social media platforms like Facebook, Twitter, and Instagram to attract new viewers.
- Create Playlists: Organize your videos into playlists to keep people watching multiple videos in a row.
📅 Step 9: Keep Improving
As you get more experience, keep refining your content:
- Analyze Your Analytics: Look at your YouTube Analytics to see which videos are doing well and why.
- Experiment: Try different video formats (like animations, whiteboard explainer videos, or interviews).
- Stay Consistent: Publish regularly and keep improving your content and presentation.
💡 Conclusion
Starting an educational explainer channel on YouTube is a great way to share your knowledge with the world and earn money at the same time. By choosing the right niche, creating engaging and informative content, and optimizing your videos for YouTube, you can build a successful channel that helps educate people while generating revenue.
Remember:
- Be clear and concise.
- Engage with your audience.
- Monetize through multiple channels (ads, affiliate marketing, etc.).
With consistency, creativity, and the right approach, your educational explainer channel will not only grow but also provide financial freedom as it becomes a valuable resource for people who want to learn.