🔗 How to Earn Money by Selling Backlinks – A Simple Step-by-Step Guide
🌟 Introduction
In the world of SEO (Search Engine Optimization), one thing is constant — backlinks matter.
A website with strong backlinks often ranks higher on Google. That’s why businesses, bloggers, and SEO agencies are always looking for quality backlinks — and are willing to pay for them.
If you own websites or have access to ones that allow link placements, you can earn a steady income by selling backlinks.
In this article, we’ll explore how to start, where to sell, and how to scale your backlink selling business — all step-by-step, simple and clear.
💡 What Are Backlinks?
A backlink is a link from one website to another.
When Website A links to Website B, Website B gets a backlink.
Google uses backlinks as a ranking factor.
More high-quality backlinks = Better authority = Higher rankings.
Think of backlinks as votes. The more genuine votes your site gets, the more Google trusts it.
💰 Why Selling Backlinks Is Profitable
✅ High demand from SEO agencies and website owners
✅ You don’t need a product, warehouse, or shipping
✅ Just need access to websites that allow link placement
✅ Can earn per link or on a recurring monthly basis
Many freelancers earn ₹50,000 to ₹3,00,000+ per month just by selling backlinks.
Let’s see how you can do it too.
🧭 Step-by-Step Guide to Start Selling Backlinks
🧠 Step 1: Understand What Buyers Want
📌 Time: 1–2 Days
Backlink buyers are usually:
- SEO agencies
- Affiliate marketers
- E-commerce brands
- Bloggers and startups
🎯 What do they look for?
- High Domain Authority (DA) websites
- Real traffic
- Niche-relevant sites
- Do-follow links
- Natural placements
✅ Your goal: Build or access sites that meet these needs.
🌐 Step 2: Build or Access Websites That Accept Links
📌 Time: 7–15 Days
There are two main ways to start:
A) Build Your Own Blog Network (Recommended Long-Term)
- Buy expired domains with good DA
- Start simple blogs (WordPress, Blogger)
- Post genuine content
- Add link placements naturally
OR
B) Use Sites That Already Exist (Outreach Method)
- Find website owners who accept paid links
- Partner with them
- Sell those links for profit
✅ Platforms like Prowly.com, Authority Builders, and Adsy can help.
📌 Tip: More niche-specific = More valuable the link
🔍 Step 3: Create a Backlink Inventory Sheet
📌 Time: 1–2 Days
This is your “product list”. Make a spreadsheet with:
| Website | Niche | DA | Traffic | Price | Do-Follow/No-Follow | Placement Type |
|---|
✅ You can sell backlinks via:
- Guest Posts
- Sidebar Links
- Homepage Links
- Footer Links
- Contextual Links (within blog content)
📌 Tip: Always keep updating your list with new sites.
🏷️ Step 4: Decide Your Pricing Strategy
📌 Time: 1 Day
💰 Usual backlink price ranges:
- DA 20–30 → $20–$40 (₹1,500–₹3,500)
- DA 40–50 → $50–$100 (₹4,000–₹8,000)
- DA 60+ → $150–$300 (₹12,000–₹25,000+)
🎯 Pricing depends on:
- DA (Domain Authority)
- Traffic volume
- Content quality
- Link type (permanent or time-limited)
✅ Offer discounts on bulk orders for SEO agencies.
🧾 Step 5: Create a Simple Service Page or PDF Catalog
📌 Time: 2–3 Days
You need something professional to show your offer.
🎯 Options:
- Build a simple landing page (Carrd.co, Wix, WordPress)
- Or create a professional-looking PDF brochure
✅ Include:
- Website list
- DA, traffic, pricing
- Samples of live links
- Contact info
📌 Tip: Keep it neat, clean, and updated.
🛒 Step 6: Start Finding Clients
📌 Time: Ongoing
🎯 Free methods:
- SEO Facebook Groups (very active)
- LinkedIn (search SEO professionals)
- Reddit (r/SEO, r/juststart)
- Email outreach to digital agencies
- Join forums like BlackHatWorld
🎯 Paid methods:
- Fiverr, Upwork
- SEOClerk
- Adsy, Prowly
- Link-able.io
✅ Script Example (Facebook/Email):
Hi [Name],
I help SEO professionals with niche-relevant backlinks on high-DA sites (DA 30–70).
I have [niche] websites with genuine traffic.
Would you be open to checking my link catalog?
Regards,
[Your Name]
✍️ Step 7: Handle Orders and Placement
📌 Time: Per Order
🎯 Once a client orders:
- Confirm the niche and link anchor text
- Write or ask for the content (if guest post)
- Place the link naturally in the content
- Publish and share live link
- Send invoice or payment request
✅ Deliver on time and maintain link quality.
📌 Pro Tip: Don’t overload one site with too many outbound links — it lowers quality.
💸 Step 8: Get Paid Securely
📌 Time: Per Order
💰 Payment methods:
- PayPal
- Wise
- Stripe
- UPI/Bank Transfer (India)
🎯 Always use clear terms:
- 50% advance, 50% after link is live
- Or full payment upfront for smaller links
✅ For regular clients, offer monthly link packages.
🔁 Step 9: Offer Monthly Link Rentals (Recurring Income)
📌 Optional – Passive Income
Besides permanent guest post links, offer monthly link placements.
🎯 How it works:
- You add a link on homepage or blog for 30 days
- Charge monthly fees
- Remove if client doesn’t renew
✅ This can build stable recurring income (₹20,000–₹1,00,000/month)
📈 Step 10: Scale Up and Build a Link Business
📌 Time: After 2–3 Months
🎯 Ways to grow:
- Buy more expired domains
- Partner with bloggers and website owners
- List your sites on backlink marketplaces
- Hire VAs to manage content and placements
✅ Bonus: Start a mini agency offering full SEO services with backlinks as core
🧮 Income Potential from Selling Backlinks
| Links Sold Per Month | Average Price (₹) | Monthly Income |
|---|---|---|
| 10 Links | ₹4,000 | ₹40,000 |
| 25 Links | ₹5,000 | ₹1,25,000 |
| 50 Links | ₹6,000+ | ₹3,00,000+ |
Many SEO freelancers earn more than ₹5 Lakhs/month from link selling with a large network.
⚠️ Legal and Ethical Considerations
✔️ Google discourages paid link schemes — always be ethical
✔️ Avoid spammy PBNs (Private Blog Networks)
✔️ Only use real, traffic-generating sites
✔️ Don’t sell links on hacked or illegal sites
✔️ Be honest with clients about link types (do-follow, no-follow, sponsored)
✅ Recap: Your 10-Step Action Plan to Sell Backlinks
| Step | Action |
|---|---|
| 1 | Learn what backlink buyers want |
| 2 | Build or access quality websites |
| 3 | Create a backlink inventory |
| 4 | Set competitive pricing |
| 5 | Make a service page or catalog |
| 6 | Find clients on platforms and groups |
| 7 | Place the links |
| 8 | Get paid securely |
| 9 | Offer monthly link rentals |
| 10 | Scale to a full-time business |
🧭 Final Thoughts
Selling backlinks is a smart and low-investment way to earn money online — if done correctly.
Start small. Build trust. Deliver quality. And soon, you’ll be making a sustainable online income.
“Every backlink you place is not just a link — it’s a business opportunity.”
You already have the knowledge. Now take action.